Comments on: Content Is No Longer King

By: Stephanie Somers

Stephanie Somers — Sat, 28 May 2016 01:23:00 +0000

I for one am overjoyed that we’ve caught up to the global market in this aspect of how we carry on conversations. Long-form content has enjoyed higher consumption rates in markets outside the U. S. for years. When I entered the online marketing world three years ago, the landscape was very different, as you said, driven by SEO-hunger. Now I feel the pendulum is swinging excessively toward visual content as the new clickbait. With Creative Commons Zero HD photos so much easier to access and Canva making editing fun and easy, we are quickly creating visual background noise.

I’m glad Content has been dethroned in favor of his neglected younger sister, Consistant Connection.

By: Your Mini Empire

Your Mini Empire — Tue, 24 May 2016 18:15:00 +0000

In reply to ducttape. Great. I'll be checking that out. Thanks!

By: Donna Merrill

Donna Merrill — Thu, 19 May 2016 20:27:00 +0000

Hi John,

Appreciate the interesting article, especially at a time when so many bloggers are exploring “content upgrades” as a way to monetize their blogs and draw people into their funnels. You can’t really expect people to want your “upgrades” if your original content is short of being… not amazing… but simply problem solving.

If your content instills confidence in your visitors that you can actually help them solve their problems (as your front-end blog post content just demonstrated)… they’ll upgrade all day long.

If you short-change them, though, they’re gone and a thousand more similar worthless content pieces won’t change that.

-Donna

By: ducttape

ducttape — Fri, 13 May 2016 23:46:00 +0000

In reply to Your Mini Empire.

I really don’t know the answer to that question since it would be dependent on factors specific to you and your business. I’m hosting a free webinar next Wednesday (5/18/16) on gaining more clarity, control, confidence and customers. I think it might help? https://www.ducttapemarketing.com/system-v2-webinar/

By: ducttape

ducttape — Thu, 12 May 2016 14:33:00 +0000

In reply to Patrick. Thanks, Pat. Glad you liked it. Yes, strategic is always good.

By: Your Mini Empire

Your Mini Empire — Thu, 12 May 2016 14:03:00 +0000

In reply to ducttape. Do you have any advice for trying to help business owners realize this? My best efforts seem to be falling on deaf ears, and only about one in four get it. Is this about normal or could it be more likely my message is not hitting the mark? Thanks ????????

By: Patrick

Patrick — Tue, 10 May 2016 21:59:00 +0000

I’ve been thinking this for a while now but not known how to word it. But I agree that ‘air’ pretty much sums it up – perfect.

A lot of overwhelm I feel from business owners comes from them shrinking in fear at the volume they feel they need to create – when this is just not needed.

Be strategic I say.

Good post. Thanks!

By: PhyllisAnnNichols

PhyllisAnnNichols — Tue, 03 May 2016 18:35:00 +0000

This this and more this! Thanks for making it so clear and so easy to grasp.

By: EricaMcClenny

EricaMcClenny — Thu, 28 Apr 2016 14:38:00 +0000

In reply to ducttape. I have. Lots of niche tools like them but I am seeing larger suites start to offer these types of functionality as the API's across channels mature. Facebook and Instagram are the big ones our enterprise clients ask constantly for. Merging the organic page/post metrics with paid advertising across channels will be the next shift for optimization, I feel.

By: ducttape

ducttape — Thu, 28 Apr 2016 14:35:00 +0000

In reply to EricaMcClenny. Right, Erica. The content definitely needs to be relevant and reach the right audience. Have you heard of AdEspresso? This is a tool that I use for FB Advertising, A/B testing.