Making Brands More Human

• One of the things you’re talking about often is making brands more human and putting purpose into practice – can you talk about taking it beyond the tagline?
• Some companies brand themselves in a way that has nothing to do with their product – like insurance companies for example. Is creating a brand personality an effective approach?
• How do brands address the fact that there are so many channels to reach consumers that are in a lot of ways are out of their full control?
• What’s generally going on when a business calls in an outside brand strategist, what’s your process, and then what do you do to try to turn the ship?
• What role does internal politics play in bigger companies when it comes to branding?
• How often do you get the chance to go deeper than marketing?
• Do you have any examples where typical gaps happen and there’s no internal communication that is creating a bad experience?
• 2021 is still going to be a year where people are reeling from 2020. Is there a message of trends, behaviors, or things that people need to be aware of?

More About Jacqueline Lieberman:

• Learn more about Jacqueline’s company: BrandCrudo
• Jacqueline’s podcast: Uncooked