Comments on: Content as a Referral Source https://ducttapemarketing.com/content-as-a-referral-source/ Fri, 11 Sep 2009 17:45:41 +0000 hourly 1 By: Small Business Opportunities https://ducttapemarketing.com/content-as-a-referral-source/#comment-40262 Fri, 11 Sep 2009 17:45:41 +0000 http://ducttapemarketing.com/blog/?p=1701#comment-40262 Thanks for sharing this info ….this can be an invaluable research tool for building up profiles

]]> By: Small Business Opportunities https://ducttapemarketing.com/content-as-a-referral-source/#comment-40261 Fri, 11 Sep 2009 13:45:41 +0000 http://ducttapemarketing.com/blog/?p=1701#comment-40261 Thanks for sharing this info ….this can be an invaluable research tool for building up profiles

]]> By: Pamela Slim https://ducttapemarketing.com/content-as-a-referral-source/#comment-40260 Thu, 14 Aug 2008 07:33:35 +0000 http://ducttapemarketing.com/blog/?p=1701#comment-40260 p.s. you realize I meant to say “ulterior” motive. time for bed!

]]> By: Pamela Slim https://ducttapemarketing.com/content-as-a-referral-source/#comment-40259 Thu, 14 Aug 2008 07:19:39 +0000 http://ducttapemarketing.com/blog/?p=1701#comment-40259 p.s. you know I meant to say “ulterior” motive. can’t spell worth a damn.

]]> By: Pamela Slim https://ducttapemarketing.com/content-as-a-referral-source/#comment-40258 Thu, 14 Aug 2008 07:16:56 +0000 http://ducttapemarketing.com/blog/?p=1701#comment-40258 I love HARO, and use it all the time to pass out opportunities for clients or readers. In fact, I get so much pleasure from it that I may be a closet PR person. God forbid!

I actually got on the local ABC channel here in Phoenix regarding a story on home security. It has nothing to do with my business, but my alterior motive was to learn the process of tv, get to know the producer and local anchors. All happened, and as fate would have it, as they were at my house filming the segment, we started talking about 4-hour workweek and tons of biz-related stuff. The reporter who interviewed me (who is also the main evening news anchor) said “please pitch me stories!”

Music to my ears. 🙂

I love Peter’s style — I am going to include him in the book as a great example of brand spirit.

]]> By: Rich Rogala https://ducttapemarketing.com/content-as-a-referral-source/#comment-40257 Wed, 13 Aug 2008 15:34:45 +0000 http://ducttapemarketing.com/blog/?p=1701#comment-40257 This is great information. I just wrote a post for real estate agents about promoting past clients’ businesses as a way of generating good love back in the form of referrals.

But your idea takes it to the next business by actively sending possible press/business opportunities their way.

Great idea!

]]> By: Chad - Small Business Solutions https://ducttapemarketing.com/content-as-a-referral-source/#comment-40256 Tue, 12 Aug 2008 15:59:54 +0000 http://ducttapemarketing.com/blog/?p=1701#comment-40256 I was reading an article about houseofjerky.net’s success using HARO when I got the RSS feed for this post — Peter Shankman is everywhere!

]]> By: Richard Millington https://ducttapemarketing.com/content-as-a-referral-source/#comment-40255 Tue, 12 Aug 2008 14:49:48 +0000 http://ducttapemarketing.com/blog/?p=1701#comment-40255 I think there is also another benefit here. You can put together a great resource of freelance writers, and what write about. This can be an invaluable research tool for building up profiles of reporters in your niche. Certainly useful if you want to pitch an idea to them later on.

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