Comments on: 4 Realities of Inbound Marketing You Can’t Afford to Neglect

By: Wendy Coombes

Wendy Coombes — Thu, 15 May 2014 03:51:00 +0000

Inbound is definitely harder than outbound. All the points you make are very valid and often overlooked by businesses who are keen to jump on the bandwagon. It is at that early stage that inbound is the hardest and even with a very focussed effort it can take 4 – 6 months before organisations before marketers get to see some result for all the blood sweat and tears they put in. That can certainly be very demoralising. However, as with all things, once you start to get some momentum the going does definitely does get easier. So stay the course!

Another point to remember is that, unlike interruption marketing tactics, with inbound marketing marketers are building a large digital asset that, provided it is done correctly, will continue to work for them well into the future (or as long as those digital assets remain in place).

Thank you for an insightful post Rohan.

By: Lucas Elvira

Lucas Elvira — Wed, 23 Apr 2014 09:34:00 +0000

In reply to Rohan Ayyar. Agree, Godin's permission marketing.

By: Amy Ansel

Amy Ansel — Sun, 20 Apr 2014 17:24:00 +0000

In reply to Rohan Ayyar. Rohan thanks for your msg. i don't remember any YouTube ads because i skip over them if i can. you're right- a total interruption!

By: Blake Schreckhise

Blake Schreckhise — Fri, 18 Apr 2014 17:07:00 +0000

In reply to Rohan Ayyar. That's the real trick isn't it? Understanding people!

By: Rohan Ayyar

Rohan Ayyar — Fri, 18 Apr 2014 16:42:00 +0000

In reply to Amy Ansel.

Thanks, Amy. Classic marketing was indeed solution based selling. But it was overdone by attempting to sell solutions that weren’t needed *at the time* they were being sold, when the *pain* wasn’t there, or without creating a *demand* for them.

To elaborate,

“no one gives 2 hoots about your product” – How many YouTube ads do you remember watching? That is interruption marketing.

“solutions that make the consumer’s life better” – Your smartphone.

Hope this helps.

By: Rohan Ayyar

Rohan Ayyar — Fri, 18 Apr 2014 16:31:00 +0000

In reply to Blake Schreckhise.

Exactly, Blake. Which is why there are so few “successful” marketers – those who have multiple projects on hand, those who have stuck with one firm for long, those who consistently deliver ROI, and those who actually have great campaigns behind them. When you understand people, you understand marketing.

Cheers!

By: Amy Ansel

Amy Ansel — Fri, 18 Apr 2014 06:55:00 +0000

I enjoyed this post Rohan. However i don’t understand point #1 “no one gives 2 hoots about your product…” you talk about how corporate campaigns are interruption marketing. You end this with “what matters most is offering solutions that make the consumer’s life better” I thought classic marketing was all about solution-based selling. What’s the rub? thanks for your time and attention!

By: Blake Schreckhise

Blake Schreckhise — Thu, 17 Apr 2014 16:22:00 +0000

I am just learning how hard marketing can be. It seems so easy from the outside looking in, but is a whole different ball game when you actually get in there and do it. Thanks for a great post!