Comments on: How To Discover Your Perfect Value Proposition

By: ducttape

ducttape — Mon, 18 Apr 2016 22:10:00 +0000

Hi Kelly – thanks for letting us know. This post is a couple of years old and we’ve moved a few things around since then. Here’s a direct link to the template you are looking for: https://s3.amazonaws.com/dtmtools/BGI/Strategy/s10customersurvey.pdf

By: Kelly Carter

Kelly Carter — Mon, 18 Apr 2016 18:48:00 +0000

The link is broken for your free client survey template.

By: ducttape

ducttape — Fri, 16 Nov 2012 12:08:00 +0000

In reply to John Wodka. It certainly has worked well for me over the years.

By: John Wodka

John Wodka — Thu, 15 Nov 2012 19:10:00 +0000

Great approach to better serve your current clients and help learn from past failures. Also, I like Ajax’s comment as well.

By: dsafko

dsafko — Wed, 14 Nov 2012 15:26:00 +0000

Love the idea of asking your clients what they would type into Google Search if they needed to replace your services. What great insight that may give!

By: Ajax Woolley

Ajax Woolley — Tue, 13 Nov 2012 01:50:00 +0000

John, do you think the answers people give during this interview have the same validity as if they were being asked by an unbiased third party service? Is there a stronger argument for either option?

By: Mary Kaplan

Mary Kaplan — Mon, 12 Nov 2012 20:28:00 +0000

I enjoyed your post. When “interviewing” your best customers, do you send them the questions in advance? It seems like the questions might be difficult to answer spontaneously, and might be even more valuable if some before thought came before the actual conversation. Any thoughts?

By: KevenElliff

KevenElliff — Mon, 12 Nov 2012 17:06:00 +0000

Great post, John. Particularly with new businesses, differentiation is often the toughest nut to crack. I’ve often found that if a new biz owner frames their work like a non-profit would (i.e. as a “mission” or “movement”) it often helps to frame this sort of thing as well.