Marketing podcast with Tony Hsieh (Click to play or right click and “Save As” to download – Subscribe now via iTunes

My guest for today’s episode of the Duct Tape Marketing podcast is Tony Hsieh, CEO of the billion dollar company Zappos.

Tony describes Zappos as a service company that happens to sell shoes online.

Extreme customer service was not the big master plan. In Hseih’s new book,Delivering Happiness, he chronicles what he terms the mistakes he made along the way in an effort to help other entrepreneurs avoid them. (They failed their way to 1.2 billion in sales)

Hsieh cites his research into positive psychology or the science of happiness as one of the factors of success at Zappos. Changing the culture to being about making employees, vendors and customers happy became the Zappos brand. Building processes to deliver happiness at every touch point is hard to do. You have to build it at the core and let the people deliver who you are. Define the core values and make it something that get amplified everyday. Hire and fire based on the core values.

You can find more about the book and Tony’s Happiness Movement at Delivering Happiness

My question is when will there be a Zappos Airline?