Comments on: How to Use Cialdini’s Principles and A/B Testing to Increase Sales and Conversions https://ducttapemarketing.com/increase-sales-conversions/ Tue, 08 Dec 2020 11:21:57 +0000 hourly 1 By: Shock Marketer https://ducttapemarketing.com/increase-sales-conversions/#comment-66911 Mon, 03 Nov 2014 20:33:00 +0000 http://ducttapemarketing.com/blog/?p=17061#comment-66911 Great collection of case studies. But, commitment and consistency has been shown in many public tests. Typically this is proven when one form or page is broken up into multiple steps. It’s more persuasive to have people complete a series of small commitments than one large commitment.

Here’s an example, but there’s also the “2 step optin” that has become popular:
http://unbounce.com/landing-pages/six-principles-of-persuasion-landing-pages/

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