Comments on: 10 Ways to Use One Piece of Content

By: mike802

mike802 — Thu, 11 Jun 2015 22:03:00 +0000

Very creative process for using your content. How easy is it to record your content as a video or convert it into an info-graphic? Good content can be worth the investment.

By: Ross Boardman

Ross Boardman — Thu, 07 May 2015 09:23:00 +0000

There is a lot of investment in this approach. BUT, it does focus you one subject at a time. If you produce something really good, one of your channels should hook someone.

Not sure how many people share this view. A lot of content seems to work on getting something onto a blog and then sharing it via email and social networks. It’s the same message at the end of the day.

With your approach you are also building some content which you could roll up into a sellable product.

By: Sergey Yatsenko

Sergey Yatsenko — Thu, 07 May 2015 04:27:00 +0000

Now, don’t hit the back button just yet – I purposely left the word strategy out of the title of this post because I know that what you want is a magic bullet, but here’s the deal – content put in the context of strategy is the closest thing there is to the magic bullet. – */S.Y The Magic Bullet.

Transformation of Thought Leader give New Understanding & Analytical Wisdom and the Evolution on Content.

By: ducttape

ducttape — Wed, 06 May 2015 18:02:00 +0000

In reply to Wayne Akey. Thanks Wayne - probably should credit someone like Peter Drucker with that

By: ducttape

ducttape — Wed, 06 May 2015 18:00:00 +0000

In reply to aaronwhoughton.

That’s right Arron – and creating content that will serve business objective – even better – then you can afford to make it very good!

By: Andrea Livingston

Andrea Livingston — Wed, 06 May 2015 17:08:00 +0000

I agree with Wayne. Sometimes we small businesses get so lost in our work we don’t remember to work on our growth – and our profit. I love how you so cleanly tied it together. Thanks for simplifying. Cheers.

By: aaronwhoughton

aaronwhoughton — Wed, 06 May 2015 13:45:00 +0000

Very nice piece, I think most small business marketers are overwhelmed with the proposition of creating so much content. But, as you mention, creating less content and using that content effectively can produce better results… and differentiate you from your competitors. That is very powerful.

By: Wayne Akey

Wayne Akey — Wed, 06 May 2015 13:17:00 +0000

Good stuff John-I also liked your definition of the purpose of business: Making and keeping profitable customers.