Comments on: How to Create a Total Content System

By: doncampbell

doncampbell — Mon, 18 Feb 2013 22:42:00 +0000

Hi John,
This really inspired me to put monthly themes together for my blog content. Right now I have themes but haven’t organized them like this. Thanks for sharing your plan with us.

By: Alicanto Marketing Team

Alicanto Marketing Team — Fri, 08 Feb 2013 01:14:00 +0000

You provided a great framework for thinking through and building a solid content system or strategy. Here at Alicanto.com we develop content, events and themes for our clients, with the intent of having these themes relate to our customers audiences. We do it for ourselves as well, but my success metric is if my clients can speak to their own audiences with our content. It’s not easy, taking a lot of time and creativity for understanding the needs of each business, but it’s well worth it. Some of the suggestions in your approach allows this to scale better and be more effective.
http://alicanto.com

By: DivaStyle Coach

DivaStyle Coach — Wed, 09 Jan 2013 19:31:00 +0000

Excellent post, John, and very timely! I had started planning something like this for scheduled tweets, but now I see I can extend this to more than just my Twitter presence. Thank you – and now I’m working on my roadmap for the rest of 2013!

By: Randy Hollingsworth

Randy Hollingsworth — Wed, 09 Jan 2013 05:56:00 +0000

Thanks for the great post. I agree creating good content on a continual basis can be quite challenging. But I like your idea of having a planned approach to writing. I am going to implement this strategy asap! Thanks

By: Krista Goon

Krista Goon — Tue, 08 Jan 2013 04:44:00 +0000

Thank you for another very good example of what you do in your own business that we can all think strategically about.

By: steveborgman

steveborgman — Mon, 07 Jan 2013 23:58:00 +0000

John, I always enjoy reading your approach to integrating online activities with your overall business objectives. Thank you so much!

By: faberglas

faberglas — Mon, 07 Jan 2013 22:18:00 +0000

Another great post with a useful system for simplifying content generation.

The last sentence reads: “When you know what you theme is this month and next month all of a sudden books, tools, articles and conversations take on new meaning and seem to somehow organize themselves for the benefit of your ongoing, long-term approach.”. Shouldn’t it be ‘…what your theme is this month…’?

By: Mariad001

Mariad001 — Mon, 07 Jan 2013 21:46:00 +0000

I am a big fan of editorial calendars. I love your mix of themes and broad distribution platform. What do you think about tapping into seasonal and other cyclical trends?

By: Kevin Kauzlaric

Kevin Kauzlaric — Sun, 06 Jan 2013 18:12:00 +0000

John, thank you for the advice and example on creating editorial themes for 2013. I listened to your podcast when you mentioned this and then headed to your website right afterward to see the example. I actually created a separate webpage on my book review site to show my readers which book themes I’ll be covering this year. I also added the calendar to my sidebar to encourage people to sign up for my blog via email. I believe the content calendar is a nice motivator to become a subscriber if one likes the topics that will be covered. Here’s the content calendar webpage I created with a link back to your blog post on this topic:

http://bookreviewsbykevinkauzlaric.com/2013-book-review-calendar/

By: ducttape

ducttape — Sat, 05 Jan 2013 17:35:00 +0000

In reply to Gareth Everson.

Thanks Gareth – I plan to teach this idea all year long this year so maybe I’ll see you at another conference where I’m talking about it!