Want to grow your business and position your brand for success? One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an ...
Many people assume that a website's purpose is to get new clients. Just create high-quality product pages, write a little content, add a CTA button then sit back and see if it works.Yet the primary goal of a website isn’t ...
Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some ...
Marketing Podcast with John Lee Dumas In this episode of the Duct Tape Marketing Podcast, I interview John Lee Dumas. John is the founder and host of the award-winning podcast Entrepreneurs on Fire. He’s the creator of The Freedom Journal: ...
Marketing Podcast with Jordan Babineaux In this episode of the Duct Tape Marketing Podcast, I interview Jordan Babineaux. Jordan transitioned from nearly a decade playing in the NFL to become a sports broadcaster, serial entrepreneur, and business executive. He’s also ...
Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person. But, here’s a little ...
