Comments on: People Buy Stories Before They Buy Stuff

By: danny

danny — Sun, 10 Jan 2016 00:53:00 +0000

In reply to jbogs101. It is neat that you want to know more! Your answer lies in danmac30s comment above and John's post: story + imagination => staying power. The answer is already in front of you; when you're ready for it you'll see it.

By: danmac30

danmac30 — Wed, 06 Jan 2016 20:28:00 +0000

“In this ever-changing society, the most powerful and enduring
brands are built from the heart. They are real and sustainable.
Their foundations are stronger because they are built with the
strength of the human spirit, not an ad campaign. The
companies that are lasting are those that are authentic.”
– Howard Schultz, CEO Starbucks

I love this quote because it goes to the essence of your blog John. I want the why. I don’t have a template but I like Cath Sutherland’s Brand Blue print: http://consciousbusiness.net.au/wp-content/uploads/FREE-download-5-steps-to-creating-a-powerful-brand.pdf

By: ducttape

ducttape — Wed, 06 Jan 2016 18:20:00 +0000

In reply to Christopher Jan. Precisely Christopher - this can become your filter for all your marketing content

By: jbogs101

jbogs101 — Wed, 06 Jan 2016 18:08:00 +0000

Hi John- is it possible to share and actual examples? I’m sure I’m not the only one interested in seeing something like this. Maybe in a case study format? What ever you could offer would be appreciated. Thank you

By: ducttape

ducttape — Wed, 06 Jan 2016 17:25:00 +0000

In reply to Vani Pandrangi.

Thanks Vani – I think empathy might just solve most of the world’s problems 🙂

By: ducttape

ducttape — Wed, 06 Jan 2016 17:24:00 +0000

In reply to Steven Loepfe. Thanks Steven - it's a hard habit to break though

By: ducttape

ducttape — Wed, 06 Jan 2016 17:24:00 +0000

In reply to Randy Vaughn. thanks Randy - you simply must get involved in the journey as early as possible if you're to have a chance these days.

By: ducttape

ducttape — Wed, 06 Jan 2016 17:23:00 +0000

In reply to Bobby Burns.

Hey Bobby I do believe that’s the first place I was really exposed to the idea – back in the 90s – thanks for the props – I do believe this is fundamental these days.

By: Christopher Jan

Christopher Jan — Wed, 06 Jan 2016 17:14:00 +0000

Nice article …when I begin rewriting my home page later this week I will refer back here. Introducing my services/business as the mentor will make a smooth transition from talking about my customer to talking about my services. Thanks!

By: Bobby Burns

Bobby Burns — Wed, 06 Jan 2016 15:58:00 +0000

Excellent piece, John! This reminds me of the old Emyth “Customer Story”, but on steroids and with super-juice thrown in. You have raised the bar with the current “story-telling” meme, as well.