First off, my free friday follow continues – each week I draw one random twitter follower with the help of twitrand.com and send them a copy of my book, Duct Tape Marketing, along with the highly fashionable, ducttapematters t-shirt. This week’s winner is Alaina Green – from Denver, CO, a Marketing & PR Associate for Jewish Family Service of Colo (By the way the image is courtesy of past winners – Avasiare – this was uploaded to twitpic)

I am conducting webinar #2 is a 5 part series for the smbmarketingguide.com site sponsored by HP next Tuesday, March 31 at 9am PDT – the subject of the panel discussion is “Creating Marketing Materials That Educate” and my guest expert panel includes – Chanpory Rith, publisher of Lifeclever, Amy Nelson of LogoWorks, and Cliff Atkinson, author of Beyond Bullet Points. Now more than ever, marketing that educates builds trust. Register here!

“Social media didn’t create criticism, it just makes it easier to hear,” @ambercadabra – I love that quote from Amber Naslund of Radian6 in a comment to my post on the AMEX OpenForum called Reputation, Radars, and Real Estate where I outline new tactics every business should employ to monitor and participate in social media.