Comments on: The Changing Face of Lead Generation https://ducttapemarketing.com/the-changing-face-of-lead-generation/ Sat, 01 Sep 2018 13:43:07 +0000 hourly 1 By: katekamber https://ducttapemarketing.com/the-changing-face-of-lead-generation/#comment-58392 Wed, 19 Oct 2011 05:42:00 +0000 http://ducttapemarketing.com/blog/?p=10036#comment-58392 Great discussion! The one point I’d make is that Sales is just as critical when it comes to lead generation. The only way marketing teams can know if their campaigns are effective (ie not based on clicks but rather on revenue increases) is through feedback from sales. This white paper goes into more detail about it but basically its considered “closing the loop” between marketing and sales. Check out the white paper here for free

]]> By: clavoie https://ducttapemarketing.com/the-changing-face-of-lead-generation/#comment-58391 Tue, 18 Oct 2011 17:54:00 +0000 http://ducttapemarketing.com/blog/?p=10036#comment-58391 I came from a PR & marketing background, then started doing SEO.  Now SEO & social have matured to the point that they’re getting integrated into the bigger marketing picture.  I’m seeing lots these days about the importance of integration – including a new acronym PEO (for integration of Paid, Earned & Owned content, via @junta42).  Lots of things seem to be coming together into a more evolved picture of marketing in this new age.

]]> By: Aaron Eden https://ducttapemarketing.com/the-changing-face-of-lead-generation/#comment-58390 Tue, 18 Oct 2011 16:17:00 +0000 http://ducttapemarketing.com/blog/?p=10036#comment-58390 Wow, here comes another person who shares what I have in mind.  John, I absolutely agree with you that in these times when people are smarter and more discerning, it only makes sense to combine the best of SEO, Search and Advertising to your online marketing mix.  It will be futile to proceed without the other.  Thanks for the awesome insights!

]]> By: AJ https://ducttapemarketing.com/the-changing-face-of-lead-generation/#comment-58389 Mon, 17 Oct 2011 20:58:00 +0000 http://ducttapemarketing.com/blog/?p=10036#comment-58389 Lead generation will continue to evolve, much to the disappointment of traditional media.
Thanks for the great insight John.
-AJ

]]> By: Stacie Walker https://ducttapemarketing.com/the-changing-face-of-lead-generation/#comment-58388 Mon, 17 Oct 2011 16:51:00 +0000 http://ducttapemarketing.com/blog/?p=10036#comment-58388 “In a way social media has become the ultimate
referral vehicle. Throw ratings and reviews into the social mix and you’ve
pretty much round out the new face of lead generation.”

I completely understand the importance of referrals adding
reviews and ratings via social media. Word of mouth marketing has evolved!

Thank you for this excellent post, John.

Stacie Walker
WomanInLeadership.com

]]> By: Fiona Friesen https://ducttapemarketing.com/the-changing-face-of-lead-generation/#comment-58387 Mon, 17 Oct 2011 15:51:00 +0000 http://ducttapemarketing.com/blog/?p=10036#comment-58387 “SEO – The area of SEO is really much bigger than page and search optimization.”

I have been searching for a better word for this .. often describing it by differentiating between offsite and onsite marketing (which is still confusing for people). “Creating backlinks” isn’t really SEO, but sometimes gets rolled up in the same definition. Is there a new trending term that we should be using to describe the total picture of SEO+ ?

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